The awards are organized by global food and drink experts Zenith and have attracted over 100 entries. “We are delighted to showcase the level of creativity, innovation, and exciting new product development taking place in soft drinks and are very grateful for the support we have received” commented Alice Schofield, Event Executive and coordinator of the awards. “This year has attracted entries from around the world including the UK, Ireland, across Europe including the Baltic States, the US, Australia, and the Middle East. The number and quality of entries have seen a significant rise this year and we are excited to be supporting both established brands and new products and concepts through our Awards scheme.”