Consumer Packaged Goods brands are competing in a tough market. They have many competitors and nearly no information about their customers. The traditional ways of market research such as focus groups and cold call surveys are nice, but they provide very basic data that is not scalable.
All these years, brands have been missing on their biggest data source – their products. The products themselves have the potential to bring in important data. Data about the customers and about how the products are purchased and then used.
Once the connected product is purchased and the mobile app is downloaded, the customer is connected to the product.
The product is connected to the mobile app, and through the app to the cloud, or the internet of things.
The Brands gains a connection with the customer, and receives access to customer & usage data.
Get to know your customers and offer them relevant offer by targeted marketing campaigns.
Highly engaged customers buy more, promote more, and demonstrate more loyalty.
A direct relationship between customers and brands helps these brands better understand what customers want, and respond accordingly.