The Potential of Smart Packaging
Smart Packaging is still in its early growth days. The potential applications and merits of integrating this new practice are immense. As the name suggests, Smart Packaging offers packaging with extended functions. It includes all sorts of technologies intended to achieve more than mere packaging. With modern companies seeking to invest in sustainable solutions, the smart packaging industry is expected to reach $59 billion by the end of 2025.
Smart Packaging and Internet of Things
Today, packages can be equipped with tiny electronic components that add functionalities. Bluetooth, alarms, RFID chips, LED lights, and loudspeakers are a few. These components communicate to achieve the protective function and promise impressive conveniences wherever they are used.
A good example is when they are used in medicine packaging to monitor use. The package may monitor each pill you take from the container and sound an alarm if you take the wrong dosage.
Types of Smart Packaging
Benefits of Smart Packaging for CPG Companies
Smart Packaging communicates with the customer. It can provide additional content, entertain, and evoke emotional engagement. Building engagement between brands and customers increases sales and brand loyalty.
Intelligent packaging offers an impressive customer interface that can be used to learn more about the purchased product. Scanning a QR code on a food package, for instance, can present the customer with the dietary concerns, ingredient research, and nutritional value.
Reveal Product Usage
By connecting the package to the cloud, brands receive plenty of data. Such as when the package was opened for the first time, when it's opened and closed subsequently, where and how often it's used, and more.
Packaging can be designed to help monitor the condition of a product. It can indicate whether it is good or compromised. The result is easier access to genuine quality products from the manufacturer.
Smooth User Experience
Smart packaging makes the product easier to use. It can provide clearer instructions by linking to a video or enable users to access an online chat and ask any questions they would like for a personalized experience.
Staying Relevant with your Customers
Learning what your customers need and want can help you plan your product roadmap to suit them better. Also, investing in smart packaging is one way to project your company as technologically advanced and grab customer attention.